All Star Weekend & Valentines's Day is a dream combination for brands and they definitely showed out, ahead of it A Ja Wilson released her debut shoe with Nike in the form of the A'One in an eye catching shade of pink. Despite the festivities taking place overseas TheStockroom had to keep an eye on what was going on across the pond! Curry Brand took home court advantage with Steph launching player exclusives with Under Amour as well as a Stone Island collab! Jordan brand showed out for their 40th anniversary with multiple activations including pre-releasing 10 different silhouttes including the Air Jordan 4 SB Navy and the Rare Air's as well as Wale pulling up to the function in multiple pairs of the Nike GT Future.
Shai Gilgeous-Alexander flexed his recent position as Creative Director of Converse Basketball and launched the Shai 001 ahead of the All Star Game. Adidas didn't let this weekend go by either launching new colours with James Harden and a brand new silhoutte with lifetime athlete Damian Lillard, the Dame X. And as if that wasn't enough, Puma Hoops, ANTA Footwear, New Balance and more all got involved in showing off their latest products! JFG took things away from the Bay and celebrated 5 years, 10 projects and 20 shoes with New Balance with his New Balance 992 'Aged Well', complete with a mini doc where he and others discuss his journey thus far.
But the question, Bolu, Eman and Michael have on their mind is, with all these ads, and this is just for footwear, not even considering the other ads like food, cars, tech etc, is the commercialisation of these huge sporting events, ruining this for people who just want to enjoy the game? And what's all the commotion surrounding the stock number of the Air Jordan 1 Bred 85's?
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CHAPTERS
00:00 - Intro
04:37 - What’s On Foot?
06:38 - What’s on the table - the AWAKE NY x Jordan Air Ship
10:44 - NBA All-Star Weekend Had Some Crazy Releases
14:40 - Wireless Announced 3 Days of Drake… and the mandem?
17:38 - Air Jordan 1 Link Up With Union Again But How Does It Rank To The 2018 Pair?
23:00 - The Off White x Air Jordan 1 ‘Alaska’ Is Back?
24:51 - The Air Jordan 4 SB Family Is Growing and The Air Jordan Rare Air’s Are Back
28:29 - A Ja Wilson Launched The A ONE and Shai Released His Shai 001’s
35:18 - Wale Stunting In The Nike GT Future
39:28 - Was There Too Much Commercial Activity At The All Star Game?
43:54 - JFG Launched The New Balance 992’s ‘Aged Well’, His 20th Releases
50:25 - Aimé Leon Dore Launched Their Spring Summer Campaign
51:43 - Bolu’s Top 10 Game
1:03:45 - The Air Jordan 1 High 85 Launch, Was Very Interesting…