Tune in to "These Three Things" for an enlightening conversation with Phil Thompson, CEO and co-founder of Auror, a global leader in crime reporting technology. Discover the rollercoaster journey from Auror's early days to becoming a major player in the tech world. Phil sheds light on overcoming unique challenges, such as an unusual incident involving a chicken catching fire. Learn about the crucial tactics employed for successful capital raising, the value of boot-strapping, achieving product-market fit, and expanding into international markets including the US and UK. This episode is a treasure trove for entrepreneurs and business enthusiasts, offering profound insights into building a resilient company, managing capital constraints, and adapting strategies for different cultural and commercial landscapes. -------------------------------------- 00:00 In This Episode 00:27 Intro 00:57 Today's guest 01:49 Phil's journey from lawyer to tech entrepreneur 03:32 The importance of customer feedback and market research 06:12 How did they raise capital? 07:13 The Impact of Capital Constraints on Business Growth 08:44 Phil's advice on capital raising 10:46 How long does a raise take to close? 12:29 How did they pivot to their primary customer? 15:17 Which metrics were they looking at? 16:46 Auror's strategy for expanding into new markets 19:20 Expanding to Australia first - was it the right decision? 20:29 Our Sponsor 21:09 Auror's world expansion - where did they start? 23:33 About their Expansion Strategy 25:33 Reasoning to keep expanding into other countries 27:24 Auror's leadership style 31:40 Phil's view on positive mindset in business 33:53 Getting out of cliff edges - Phil's advice 35:23 Auror's life-or-death moment 37:17 What are the moments within Auror Phil's most proud of? 38:32 What was the strategy around landing Walmart? 41:16 The Three Learned Things 45:11 Outro --------------------------------------