Mastering the PR Game "there's so much in getting Cinderella ready for the ball" : Nicole Rodrigues

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These Three Things

Shona Grundy

12 episodes

1 week ago

A podcast aimed at building a thriving and more inclusive startup ecosystem, through sharing real lessons from people doing the hard work. We focus on the three strategically critical aspects of the startup journey: raising capital, finding product-market-fit and expanding offshore (internationally). If you find this useful, please subscribe and recommend the podcast to at least 3 other people. We appreciate you lending your ears and joining us in this series.

Entrepreneurship

Business

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Entrepreneurship

Business

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Mastering the PR Game "there's so much in getting Cinderella ready for the ball" : Nicole Rodrigues

These Three Things

1 hour 2 minutes 38 seconds

1 year ago

Mastering the PR Game "there's so much in getting Cinderella ready for the ball" : Nicole Rodrigues

on the podcast "These Three Things." Nicole's dynamic career trajectory, blending over two decades of expertise in communications and marketing with her experience as an NFL cheerleader, showcases her unique approach to business challenges. With a top-tier MBA from UCLA Anderson and a career that includes collaborations with giants like Sony Pictures Entertainment, Hulu, and PlayStation, Nicole embodies a blend of passion, discipline, and strategic acumen. In this episode, we explore how Nicole leverages narrative strategy and marketing to aid tech startups in finding product-market fit and achieving international expansion. Dive deep into her insights on the significance of understanding your 'why,' the art of storytelling in business, and the importance of readiness and strategic PR in penetrating new markets like the U.S. Discover how Nicole's infectious energy and commitment to her clients have grounded and transformed many entrepreneurial journeys.

-------------------------------------- 00:00 In this episode

00:31 Intro

01:03 Today's guest

02:30 Nicole's Journey: PR, passion, and pioneering tech in LA

10:15 About Nicole's decision to launch her PR business

15:40 Entrepreneurial essentials: planning, team, and financial IQ

19:48 Our Sponsor

20:28 Impact of PR on capital raising strategies

24:42 The rule of three - Nicole's storytelling advice

27:09 Success tip: break your bubble, do primary research

31:32 Why your 'Why' matters in business - the importance of purpose

39:03 Identifying Winners vs. Chaos in entrepreneurship

41:41 How to engage in U.S. marketing for offshore expansion

45:42 The path to popularity - breaking business visibility myths

52:08 Collaboration in PR and leadership

55:39 Three Learned Things

01:01:52 Outro --------------------------------------