From Lab to Market: "communicate hard and complex ideas" Peter Chen's creative journey in Deep Tech

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These Three Things

Shona Grundy

12 episodes

1 day ago

A podcast aimed at building a thriving and more inclusive startup ecosystem, through sharing real lessons from people doing the hard work. We focus on the three strategically critical aspects of the startup journey: raising capital, finding product-market-fit and expanding offshore (internationally). If you find this useful, please subscribe and recommend the podcast to at least 3 other people. We appreciate you lending your ears and joining us in this series.

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From Lab to Market: "communicate hard and complex ideas" Peter Chen's creative journey in Deep Tech

These Three Things

56 minutes 11 seconds

1 year ago

From Lab to Market: "communicate hard and complex ideas" Peter Chen's creative journey in Deep Tech

Delve into the remarkable journey of Peter Chen, whose expertise lies at the heart of demystifying the complexities of deep tech for the broader public. Serving as the creative director at Eden Brew and collaborating closely with the Australian venture capital firm Main Sequence, Peter stands at the forefront of bridging innovative ideas with societal needs. Deep tech, characterized by its focus on tackling some of the most pressing global issues such as environmental sustainability and healthcare, demands a unique blend of scientific ingenuity and commercial acumen. Peter's role is instrumental in this landscape, offering guidance and support to entrepreneurs who are at the cutting edge of technology. His ability to communicate the intricate details and the overarching value of these innovations is critical in making them accessible and understandable to investors, stakeholders, and the general public alike. Through this episode, we explore how professionals like Peter effectively translates the complex language of science and technology into compelling narratives that highlight the significant benefits these advancements bring to society. His work with Eden Brew and Main Sequence is a testament to the power of strategic communication in the deep tech sector, enabling groundbreaking innovations to transition from lab-based concepts to market-ready solutions with tangible societal impact. Join us as we discuss the pivotal role Peter plays in the deep tech ecosystem, his approach to storytelling in science, and how his efforts are paving the way for a future where technology is not only advanced but also widely appreciated for its contribution to global betterment.

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00:00 In this episode

00:33 Intro

01:05 Today's guest

02:29 Peter's startup journey & design strategies

06:55 Finding motivation in helping other innovators

11:08 Crafting compelling investment narratives

18:22 Common mistakes of founders & solutions for success

20:42 Our Sponsor

21:23 Understanding the power of lean UX

24:54 Can prototyping speed up development?

28:04 Prioritizing customer needs: a path to sustainable growth

29:26 Peter's philosophies around getting to the problem with the customer

32:54 Bridging deep tech with real-world problems

36:57 How do we inspire consumer change towards sustainability

39:20 Who are your early adopters? Crafting compelling messaging

42:14 Simplicity in complexity: crafting clear messages

46:40 Peter's aspirations on career impact and deep tech innovation

48:48 Three Learned Things

55:25 Outro --------------------------------------