Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right?
Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.
Hosted on Acast. See acast.com/privacy for more information.
Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right?
Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.
Hosted on Acast. See acast.com/privacy for more information.
It’s Episode 7 and it’s our Back to School special!
Well, not quite. In fact, Jon and Martin, your hosts, would have only been starting school for the very first time at this point.
As it transpires, the film that houses this break is entirely apposite for Martin’s early school experiences. But what of the ad break?
We kick off with a paper wrongly read by millions, fronted by a man wrongly hated by millions, encouraging us to enter a competition that resulted in a man wrongly spending a million. From there we high kick our way to the countryside to interrogate the sinister side of Mr Kipling, whilst begrudgingly admiring his ingenuity. We bemoan a lazy use of celebrities, before celebrating Carling’s far more skilful use of one. Certainly more skilful than a former World Champion’s cueing ability. Domestos then introduces us for the first and surely not the last time to an ever-present hero of 80s advertising.
There now follows a party political broadcast on behalf of the Conservative Party.
Contains the correct amount of swearing.
You can find the ad break in question here:
https://www.youtube.com/watch?v=6sJWskldaw8
Many thanks to The Ashmole-Day Collection for releasing this clip into the world.
If you remember any of these ads and want to comment on them, or the show in general, you can find us here:
https://www.facebook.com/profile.php?id=61568524318900
Hosted on Acast. See acast.com/privacy for more information.