Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right?
Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.
Hosted on Acast. See acast.com/privacy for more information.
Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right?
Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.
Hosted on Acast. See acast.com/privacy for more information.
Please note: you’ll notice there’s been a bit of a longer gap prior to releasing this one. Jon and I are finding that life is taking over a bit at the moment, so we’re moving to an 8 week release schedule (vs. the previous 6 weeks) for the sake of our collective sanity. Thanks for bearing with us!
It’s Episode 6 and it’s our Summer Holiday special!
But how? Why would a Summer special focus on an ad break from deep in the festive period?
Booking cycles, old bean, booking cycles: unlike Martin’s dad, most people book their summer hols in Jan or Feb – so we have four ads here that are fluffers for that post-festive ritual.
And what a contrasting four ads they are: Club 18-30 implies a host of Close Encounters - and shows a world as alien to early 80s Britain as it is to your two hosts. Holimarine serves as a grainy, gritty corrective to such high-gloss nonsense. Danish Seaways makes Jon seriously reconsider his City Break plans, and Thomas Cook show the brand-building yin to Episode 2’s call-to-action yang.
In between we also have the more everyday escapes of cigarillos & alcohol, where we debate the merits of seemingly futile one-upmanship, and what on earth makes a beer worth staying in for.
Contains the correct amount of swearing.
You can find the ad break in question here:
https://www.youtube.com/watch?v=2QPBeyk2vYA
Many thanks to Kaleidoscope for releasing this clip into the world.
If you remember any of these ads and want to comment on them, or the show in general, you can find us here:
https://www.facebook.com/profile.php?id=61568524318900
Hosted on Acast. See acast.com/privacy for more information.