Don't miss this episode where you'll learn:
The importance of SPF, DKIM, and DMARC for email deliverability.
How to maintain clean email lists and keep user engagement high.
Effective techniques for warming up new and tarnished email lists.
Identifying and avoiding different types of spam traps.
Understanding hard and soft bounces and their implications.
How email can be a two-way communication channel to boost customer satisfaction.
The benefits of segmenting email lists based on user behavior and demographics.
Personalization strategies to improve email open rates and deliverability.
Join Matthew as he dives deep into the crucial technologies for email deliverability—including SPF, DKIM, and DMARC. Discover how to keep your emails out of spam folders and ensure they reach your audience! Learn about the importance of clean lists, engagement, and the art of warming up your email lists. Plus, Matthew shares invaluable tips on segmenting and personalizing your emails for maximum impact.
Matthew Vernhout is the Principal Email Advisor at Email Industries, where he offers guidance and consulting to clients. He serves as Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org), Communications Chair at the AuthIndicators Working Group (BIMIGroup.org), and Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). Additionally, he is the founder of the Canadian Email Summit (emailsummit.ca) and the EmailDojo (emaildojo.io).
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Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers.
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The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain.
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CONNECT WITH US:
Subscribe to the channel: https://www.youtube.com/@themarketerapp
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Matthew is dedicated to combating email challenges and leading industry initiatives. He also holds prominent roles as Chairperson Emeritus at ANA's Email Experience Council and as a Board member for VGETS.games. Recognized as the 2019 EEC Thought Leader of the Year, Matthew frequently shares his expertise at global conferences and through his blog.