In this episode, we're excited to host Chad S. White, Head of Research at Oracle Digital Experience Agency and a renowned authority in email marketing. With a career marked by his role as the author of four editions of Email Marketing Rules and nearly 4,000 insightful posts and articles, Chad's expertise is unparalleled. He was also honored as the ANA’s 2018 Email Marketer Thought Leader of the Year. Chad delves into the integration of loyalty strategies with email marketing, offering actionable insights on how to blend customer loyalty efforts with email campaigns. He explores best practices for automation and the nuances of email automation, highlighting both the challenges and opportunities within email marketing. Additionally, Chad contrasts B2B and B2C email marketing strategies, providing a comprehensive look at how to optimize campaigns across different business models. Tune in to gain valuable insights from one of the top thought leaders in digital and email marketing! _______________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/ Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/ ________________________________________________________________ Automated campaigns are immensely powerful, allowing brands to address points of friction and moments of opportunity in customer journeys. However, these are living, breathing campaigns that need regular attention to truly thrive.