In this bold and honest episode, Samantha Evans, a former nurse, sexual health educator, and co-founder of Jo Divine, the skin-safe sex toy and lubricant company transforming how we talk about intimacy. Known affectionately as “The Lube Queen,” Sam shares expert insight into how we can improve our sex lives at every stage—especially through menopause, post-cancer, and post-childbirth. We explore why vaginal moisturisers and lubricants are essential (not optional), how orgasms boost physical and mental health, and what stops us from having open conversations about pleasure. Sam also exposes the online censorship faced by sexual wellness brands and why we urgently need to break down these barriers.
Whether you're in midlife, navigating big body changes, or simply ready to reclaim intimacy on your own terms, this episode is your permission slip to talk about sex—shame-free, judgment-free, and full of wisdom.
What we cover:
(07:02): What to Know About Vaginal Moisturizers and Lubricants
(13:15): Why Lubricants Are for Everyone, Not Just Menopausal Women
(17:58): Why Communication Is Key to Better Intimacy
(20:33): Why Solo Sex and Orgasms Are Good for Your Health
(30:01): The Unexpected Boom in Self-Care and Pleasure Products
(34:16): Breaking Taboos: Sex Toys, Menopause, and Medical Insight
(42:54): Why Vaginal Dryness Isn’t Just ‘Part of Ageing’ - and What to Use Instead
(49:13): Censored for Helping: Why Sexual Wellness Brands Struggle Online
(54:26): Sex, Menopause & Micro-Conversations
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