This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention...
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This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention...
Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic
#THEBIGLIFT
38 minutes
1 year ago
Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic
This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Product) talks. On the podcast, Bhav discusses how measurement frameworks provide a common language that allows everyone to communicate in a way that is easily understood. Frameworks can be particularly useful for CRO specialists to define their processes and...
#THEBIGLIFT
This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention...
