This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention...
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This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention...
Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to
#THEBIGLIFT
40 minutes
4 months ago
Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to
Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know personalisation is a cornerstone of any strong CRO strategy but let’s be honest, most brands are only scratching the surface. Sure, welcome messages a...
#THEBIGLIFT
This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention...
