In this conversation, Adebisi Borokinni and Olugbeminiyi Idowu discuss the importance of PR for startups and how to create a compelling PR story. They emphasize the need for clarity, consistency, and strategic communication to shape the perspective of an entity. They also highlight startups' common mistakes in telling their stories, such as lack of clarity and inadequate communication during crises.

Chapters

00:00 Introduction and Excitement

14:15 Creating a Compelling PR Story

33:54 Effective Communication During Crises

45:40 Navigating Crisis Communication

53:38 Embracing Failure and Hard Work

Resources:

Twitter/X - https://twitter.com/mr_bemi

LinkedIn - https://www.linkedin.com/in/olugbeminiyi-idowu-1019a3

Instagram - https://www.instagram.com/mrbemi/

Talking Drum

Twitter/X - https://twitter.com/TalkingDrumComm

LinkedIn - https://uk.linkedin.com/company/talkingdrumcomm

Instagram - https://www.instagram.com/talkingdrumcomm/

Socials of Host

Adebisi Borokinni

Linkedin:https://www.linkedin.com/in/adebisi-borokinni/

Twitter:https://twitter.com/Just_Adebisi

Josemaria Agulanna

Linkedin: https://www.linkedin.com/in/josemaria-agulanna/

Twitter:https://twitter.com/agulannajose