Fang Li, Managing Partner of Baleen Capital, based in New York City, talks about “starting with the customer": customer value, customer-centric investing, and finding great products. Fang is founder and managing partner of Baleen Capital. Baleen invests in companies with outstanding products, unit economics, and growth potential. It has a flexible, long-term strategy, and invests across a variety of structures, including publicly listed stocks, private businesses, and venture capital. Baleen invests across multiple areas as an industry generalist, with a focus on great products. Before starting Baleen five years ago, Fang worked at a Tiger-seeded long-short fund, in late-stage private equity in New York and Hong Kong, in mergers and acquisitions, sales and trading, and at Bridgewater.