In this episode, we sit down with Sam Kon, a seasoned E-commerce Consultant with accreditation from Alibaba Business School & Taobao University. He is also the CEO of Beyond Infinity Consulting, an e-commerce consultancy.

Sam's story is a story of infinite mindset, grit and following your passion.

We spoke about:

1. How his family background in commerce influenced his mindset around trade and business. He even made his first deal when he was 9 years old!

2. How psychology wasn't quite what he intended but led to his many adventures later and exposure in various areas.

3. How he faced over 200 rejections in less than 1 week to pursue a path in coffee and his mindset to keep going

4. His interesting journey in e-commerce that brought him to Alibaba Business School and Taobao University and eventually becoming the go-to person for sellers in the e-commerce space.

5. Some unexpected learnings and behind-the-scenes learning in e-commerce and covering some trends.