Evaluating Marketing Success: Actions Speak Louder Than WordsIn this episode of the Zach Schuenke podcast, Zach discusses the importance of focusing on actionable feedback in marketing rather than verbal feedback. He shares personal experiences with email campaigns and Facebook ads, illustrating how positive comments may not always translate to real engagement. Zach emphasizes the need for entrepreneurs and marketers to pay attention to the actions their marketing efforts generate, rather than getting caught up in verbal comments and feedback. He advises tough skin in business and highlights the value of actions as indicators of effective marketing strategies.00:00 Introduction and Quick Update00:55 Unconventional Marketing Email02:30 The Concept of Action Feedback03:51 Real-World Examples of Action Feedback06:36 Conclusion and Final Thoughts