Ben Settle is one of the most brutally honest and effective direct response marketers out there, and in this episode, he’s bringing the heat. We talk about why email is still the king of media, how to build a world your audience actually wants to live in, and what 80% of strong marketing truly boils down to. Ben breaks down how to understand your customer avatar, niche without losing your edge, and create value that keeps your list locked in.

Whether you’re building a business, brand, or movement, this one’s packed with timeless, tactical marketing wisdom.

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