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What can yield analysts really take away from Ari Paparo’s new book Yield?This isn’t a book review — it’s about the gold inside the book that every pricing or yield analyst should highlight and study. In this video, I break down 4 key lessons that will make you sharper and faster in digital advertising yield management.If you’re new to the industry, or even if you’ve been around a while, these insights will help you connect the dots between theory, practice, and results.Related: The book review of this book: https://youtu.be/C_Yym-Xf_6w
