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Meta Goes All-In on AI Ads: What It Means for Advertisers & Agencies
The Yield Doctor with James Deaker
4 minutes 53 seconds
5 months ago
Meta Goes All-In on AI Ads: What It Means for Advertisers & Agencies
Meta Goes All-In on AI Ads: What It Means for Advertisers & AgenciesMeta just announced plans to fully integrate AI into its advertising platform by the end of next year — enabling brands to create and target ads using artificial intelligence with little to no manual input.In this video, I break down what this shift means for:Facebook/Meta advertisersAgencies whose value lies in creative and targetingThe broader digital advertising ecosystemI’ll also share my perspective on how this move fits into the long-term trend of AI in ad tech, and why it might give Meta — and other walled gardens — an even greater advantage.Timestamps:0:00 – Meta’s AI Ad Announcement0:42 – Implications for Facebook Advertisers2:10 – How Agencies Should Respond3:45 – Industry-Level Disruption5:20 – My Speculation: What Meta Might Do Next6:30 – Final Thoughts + Your InputIf you’re in ad ops, media buying, or agency strategy — this one’s for you.Let me know in the comments: Do you think this makes Meta more effective — or more dangerous?