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How AI Is Actually Changing Ad Operations — with Nagarajan Chakravarthy
The Yield Doctor with James Deaker
33 minutes 49 seconds
4 months ago
How AI Is Actually Changing Ad Operations — with Nagarajan Chakravarthy
There’s a lot of hype around AI in ad tech — but where is it really having an impact today?In this episode, I speak with Nagarajan Chakravarthy, Chief Digital Officer and founding team member at iOPEX Technologies. We go deep into practical examples of AI transforming advertising revenue operations — from media planning to campaign optimization, and even creative generation.You’ll hear:What “Agentic AI” really means in Ad TechWhich parts of the ad ops workflow are being automatedThe biggest cultural and organizational blockers to adoptionWhy AI may actually level the playing field for smaller advertisers📧 Contact Naga: naga@iopex.com🌐 Learn more: https://www.iopex.com—Timestamps:0:00 - Introduction: Why AI in ad tech needs more real examples1:01 - Meet Nagarajan Chakravarthy, CDO at iOPEX2:07 - What iOPEX does and their approach to transformation3:35 - What are “command agents” and how do they work?3:52 - AI use cases in advertising revenue operations6:41 - How AI accelerates creative and campaign execution7:35 - From media plan to standardized IOs8:02 - Speed vs. oversight: the new trade-off10:08 - Skill shifts: From execution to prompting11:08 - Quality control and changing error patterns13:02 - Real-world example: AI-generated media plans16:07 - Where AI still falls short: the EQ of creative17:22 - Where human judgment remains indispensable19:02 - Common misconceptions about AI in ad tech21:31 - 4 areas where AI will be most disruptive24:35 - Internal blockers: Skills, data, and expectation-setting27:39 - Will AI level the playing field or boost the giants?29:41 - Why AI is a net positive for publishers31:38 - Final thoughts and how to connect with Naga—If you enjoyed this video, please like and subscribe.More content coming soon from the front lines of ad tech and monetization.