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From Zero to One: How Lyft Built Its Advertising Business with Shane Dwyer
The Yield Doctor with James Deaker
32 minutes
1 day ago
From Zero to One: How Lyft Built Its Advertising Business with Shane Dwyer
Rarely do you get to hear from someone who built an entire advertising business from the ground up — inside a company that wasn’t even known for ads.In this episode, James Deaker (The Yield Doctor) talks with Shane Dwyer, Head of Sales for Lyft Ads, about how Lyft created a thriving advertising ecosystem from scratch — from its first in-app placements to national brand campaigns.Shane shares what it takes to launch and scale a media business inside a non-media company — the challenges, lessons, and innovations that made it work.In this conversation:The origin story of Lyft Ads. - Turning ride intent and destination data into a unique first-party signalHow Lyft balanced rider experience with monetizationThe unconventional cost-per-ride pricing modelWhat’s next — from programmatic expansion to international growthBuilding culture in a startup-within-a-company environment🎧 Whether you’re in ad ops, retail media, or digital strategy, this is a masterclass in how to build an advertising business from zero to one.📍 Guest: Shane Dwyer, Head of Sales, Lyft Ads📍 Host: James Deaker – The Yield Doctor📍 Topics: ad tech | commerce media | programmatic | pricing | yield management
