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In this video, I review Ari Paparo’s new book Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance.As “The Yield Doctor,” I’ll share my perspective on:Who should read this bookThe key themes and stories insideWhat it reveals about Google’s rise to power in ad techLessons that publishers, ad ops teams, and ad tech professionals can take awayIf you work in digital advertising, ad tech, or publishing, this book (and my take on it) will give you valuable context on how we got here—and what it means for the future.👉 Subscribe for more content on yield management, ad tech strategy, and revenue growth for publishers.
