Why is yield management so much harder in digital advertising than in airlines or hotels?In this video, I break down why pricing and yield management in digital media is uniquely complex — from the explosion of ad formats, currencies, and targeting options, to the lack of market transparency and the fragmented supply chain.You’ll see:A real-world example using the Yahoo homepageHow auctions, banners, video, native, and affiliate deals fit togetherWhy price response in advertising differs so much from airlinesWhat publishers and ad tech companies can learn from the broader pricing industryI first shared these ideas at Pricing Week, a conference for pricing professionals — but I’ve reworked them here specifically for publishers, ad tech teams, and anyone working in digital media.👉 Even if you’re an expert in digital advertising, you’ll want to stay until the end, where I highlight what our industry can learn from the discipline and rigor of traditional pricing teams.About meI’m James Deaker — The Yield Doctor. On this channel, we explore frameworks, stories, and strategies that help publishers and ad tech companies unlock more value from their inventory.If you found this useful, don’t forget to like, subscribe, and share it with your team.