In this 13th episode, we dive deep with Abhishek Shukla, Group Product Manager at Adobe (and formerly at Flipkart), to unravel the complexities of designing for B2B SaaS at scale.

Abhishek shares the often-overlooked realities of enterprise product design—from navigating multiple user personas to prioritizing real-world outcomes over pixel-perfect polish. With experience straddling both consumer and B2B ecosystems, he breaks down what truly moves the needle in high-stakes environments.

We talk about the biggest UX mistakes teams make in B2B, why designing for the doer matters more than the decision-maker, and how to build products that actually get used—not just bought. If you're a designer, PM, or founder in the B2B space, this one’s packed with insights you don’t want to miss.

Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions with industry leaders.

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