Embark on a comprehensive exploration of the textile industry's paradigm shift with Jyoti Kapoor, the Country Director of Better Cotton Initiative (BCI). Delve into the heart of BCI's farmer-centric strategies, designed to elevate agriculture through education, sustainability, and ethical practices. Join us for an in-depth journey into the sustainable revolution transforming cotton farming practices. Jyoti Narain Kapoor, our guest for the podcast, is a seasoned leader with 20+ years of success in social sectors and foreign banking, currently heads India for Better Cotton Initiative (BCI). With a track record of establishing impactful ventures like Mpower and driving growth at major financial institutions, she brings expertise in strategic leadership and successful business management. Jyoti's career is marked by her commitment to sustainability and driving positive change in diverse sectors.