The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
When to monetize your podcast and how to do it: Benjamin Shapiro
The Yaag Project
45 minutes 28 seconds
3 years ago
When to monetize your podcast and how to do it: Benjamin Shapiro
In this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podcast Network, joins us to discuss podcast monetization. Ben has dabbled a lot with podcast monetization and runs his podcast network, called “I hear everything,” a collection of daily interview-based podcasts.
In this episode, he shares his expertise on:
--> Common mistakes that first-time podcasters make when it comes to monetization?
--> When should a podcaster start thinking about monetizing their content? What’s the inflection point?
--> Signs to look out for before you get to monetize your podcast
--> The different ways in which you can monetize your show
--> How to grow your podcast?
--> Metrics/signals that advertisers look for when they invest their ad dollars on a podcast?
--> The ROI of podcast advertising, and a lot more...
The Yaag Project
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
