The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
Product-led revenue: What does it mean and how is it different from PLG?
The Yaag Project
45 minutes 53 seconds
3 years ago
Product-led revenue: What does it mean and how is it different from PLG?
In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more.
Through this episode, Breezy throws light on:
1. Why product-led doesn't mean zero outbound sales or marketing
2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue?
3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer?
4. How marketing and growth teams can leverage product usage data to improve the buyer experience?
5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider?
6. When should you involve CS teams in the whole PLG lifecycle and more...
The Yaag Project
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
