The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
How to engineer your go-to-market process : Mark Donnigan
The Yaag Project
1 hour 53 seconds
3 years ago
How to engineer your go-to-market process : Mark Donnigan
In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about:
--> As a founder, how to take your new product to the market
--> Why should the CMO you hire need to be a business strategist and domain expert?
--> What can founders do to ‘prepare the market’ before their new product is ready to go?
-->Why do some companies fail to scale to the mass market - assuming there is a mass market for their product?
--> Does a category define a brand, or does a brand define the category? and a lot more...
The Yaag Project
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
