The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
How to do content distribution the right way: Ross Simmonds
The Yaag Project
47 minutes 12 seconds
3 years ago
How to do content distribution the right way: Ross Simmonds
In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on:
--> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution?
--> How to make content distribution a strategic play than just using it as a tactic
--> Baking content distribution into the content creation process
--> How to use permissionless co-marketing as a content distribution play?
--> Should you work on intent-driven content for each buying stage (or) should we blur the lines across the funnel stages?
--> How to repurpose content and distribute it in a useful manner (and not lazy work)?
--> Distributing content in communities and social media without losing trust, and a lot more...
The Yaag Project
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
