The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
How to build a buyer centric revenue model: Nelson Gilliat
The Yaag Project
1 hour 14 minutes 45 seconds
3 years ago
How to build a buyer centric revenue model: Nelson Gilliat
In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model'
Through the episode, Nelson shares his insights on:
--> Why the predictable revenue model doesn't work anymore?
--> What is the Buyer Centric Revenue model, and how does it compare or contrast with the Predictable Revenue Model?
--> Steps for organizations to test the Buyer Centric Revenue model
--> The levels of transition in an organization when people adopt the buyer-centric model
--> Top 2-3 challenges while transitioning into the buyer-centric model
--> Why commission and quota are outdated, and a lot more...
The Yaag Project
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
