The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh
The Yaag Project
55 minutes 42 seconds
3 years ago
How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh
In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages.
He talks about:
1. What is product-led storytelling?
2. How product-led storytelling differs from conventional content marketing?
3. Deep-dive on the 9-step product-led storytelling framework
4. How product-led storytelling fits into the different stages of the buying cycle
5. Writing for a person vs. a persona
6. The no.1 or most important content marketing metric, and a lot more...
The Yaag Project
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
