This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting books or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to both inspire and instruct writers as they take the long road trip to write and promote their ideas.
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This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting books or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to both inspire and instruct writers as they take the long road trip to write and promote their ideas.
Author Kristin Keffeler on Writing a Nonfiction Book that Connects with Your Ideal Audience
The Writing Podcast
49 minutes 11 seconds
2 years ago
Author Kristin Keffeler on Writing a Nonfiction Book that Connects with Your Ideal Audience
If you have done research and want to know how to turn that research into a book, this podcast episode is for you. Author of The Myth of the Silver Spoon, Kristen Keffeler, discusses her journey turning her research into a nonfiction book that was picked up by a traditional publisher. Kristin explains the importance of narrowing your audience, sharpening your thesis, and creating a structure that pulls the reader through from beginning to end. Kristin also shares the highs and lows of marketing her nonfiction book.
Great Moments in the Episode
8:12 – 9:33 Packaging graduate studies research into a book.
9:34 – 12:40 The evolution of a thesis as you sharpen your ideal audience.
12:42 – 14:36 How to speak to secondary and tertiary audiences beyond your ideal audience.
14:38 – 17:43 How to strengthen your nonfiction storytelling.
17:45 – 22:27 An example of a four-part structure that goes from general to specific.
22:28 – 25:29 Persevering even when your book isn’t picked up by a publisher.
25:31 – 28:59 How to get a publisher’s attention after your first proposal is rejected.
31:08 – 34:21 The difficulty of marketing a book and tips for using a book trailer to drive traffic.
34:22 – 36:20 How to host a successful virtual book launch on LinkedIn.
38:10 – 41:06 How to collaborate successfully on a book.
Words of the Episode
Toothsome (adj): temptingly tasty.
Dewclaw (n): a digit – vestigial in some animals – on the foot of many mammals, birds, and reptiles (including some extinct orders, like certain theropods).
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
https://www.facebook.com/journeysixty6
https://www.linkedin.com/company/journeysixty6/
Find Kristin’s books here:
The Myth of the Silver Spoon
Wealth 3.0: The Future of Family Wealth Advising
The Writing Podcast
This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting books or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to both inspire and instruct writers as they take the long road trip to write and promote their ideas.
