If you've been on LinkedIn lately, you might have noticed bios that include a “fractional” C-level job. Traditional C-suite jobs can be all-consuming, require deep expertise, leadership and ownership. For many freelancers, we probably don’t imagine holding a C-suite position, besides being the CEO of our own businesses.
So — what’s the hype over these fractional C-level positions?
In this episode, Wudan talks with Matthew Fenton.
Matthew is the founder of Three Deuce Branding, a consultancy with a simple mission: to help good people build great brands. Since 1997, his company has helped hundreds of clients — including Fidelity Investments, Wrigley, and Valvoline — to achieve "brand clarity" by better positioning, strategy, and messaging. Matthew has spent seven years in brand management. For a year and a half, he's worked as a fractional CMO/CSO for Bob Rogers Travel. He's also the founder of the coaching business Winning Solo.
Wudan and Matthew dive into the benefits of fractional roles, how to determine if a fractional role is right for you and what you can do to work your way up into a fractional position.
Resources:
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