In this episode of The Write Anyway podcast, Sue Campbell interviews Neroli Lacey, an accomplished author known for her “delicious fiction for clever women.”

They discuss the successful launch of Neroli's latest book, The Perfumer's Secret, covering her marketing strategies, the importance of building a brand and community, and the unexpected joys of marketing.

Neroli shares her journey from resisting marketing to embracing it, her experience with a hybrid publisher, and how she built a mailing list of over 3,000 subscribers.

Additionally, they delve into the significance of a long-term vision for a writing career and the importance of balancing creative work with marketing efforts.

The episode is rich with insights and actionable tips for both seasoned authors and aspiring writers.

00:00 Introduction to Indie Publishing

00:16 Meet Neroli Lacey: Author and Journalist

00:58 The Perfumer's Secret: A Successful Book Launch

03:00 Marketing Strategies and Challenges

09:48 The Impact of a BookBub Deal

12:56 Building a Community of Writers

14:38 Growing an Email List

17:32 Balancing Writing and Life

26:25 The Importance of Mindset and Coaching

28:14 Conclusion and Final Thoughts