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The web design industry is maturing. New projects used to be the lifeblood of freelancing, and companies spent money on feature-packed websites to establish themselves online. But those opportunities seem fewer and farther between these days.

Don’t get me wrong. New projects will continue to be a money-maker. But there are fewer gigs to go around and competition is fierce. Relying solely on this strategy is more challenging than ever.

I’ve seen evidence of this in my business. Prospective clients are more likely to ask me about maintaining their existing WordPress site rather than building a new one.

It’s a disappointing development on one hand. Building a new site is the “fun” part of this business as opposed to the messiness of working with one built by someone else. Even dealing with a site you built years ago is no picnic.

This shift could have some long-term benefits, though. It may be key to a freelance business that thrives into the future. Let’s talk about why maintenance matters.