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Every industry evolves. New tools and techniques will inevitably take hold. It’s safe to say that the web moves faster than most career paths. We must be prepared to change in the blink of an eye.

Consider the rise of artificial intelligence (AI). Apps like Copilot and ChatGPT rocked our world without prior notice. All of a sudden, web professionals not using these technologies were behind the curve. Many of us are still trying to understand how AI fits into our workflows and service offerings.

Most changes aren’t that massive. Yet, they still require us to adapt. New versions of WordPress often introduce additional features to master, best practices for writing code change with each PHP release, and website security is a moving target.

It all underscores the importance of continued learning. The ability to do more and do it more efficiently is key to a successful career – one that lasts a lifetime. However, it’s not always so simple.

We have limited time and resources, and there is an endless array of subjects and courses to consider. Which ones fit your needs? And how do you know if you’re spending your time wisely?

Let’s examine the role learning plays in your freelance growth. Along the way, we’ll help you determine the best opportunities and how they can impact your business.

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