In this episode, we talk to Adam Turpin, entrepreneur and business owner of The Bank Fitness in Bristol, incorporating CrossFit Henleaze and CrossFit Trym. We talk about the building of a culture from scratch that incorporates coaches and members alike, and what it's like to sell a culture to customers. We also talk about the difficult task of understanding behaviours to help his members change their lifestyles and improve their health and fitness. This is a great listen for anyone starting out in business, leading people, and wanting to make a difference.