We’re diving into this question in episode 25 with my dear love, Shaina Evoniuk. She’s a powerhouse human. A mama. A musician. A genre-defying creative. And wow — you’re going to love this firecracker of a human and all she shares in this episode.

Shaina and I actually met way back in 2009 during a yoga training. We were paired up as “yoga buddies” and from the second I met her, I adored her fire. (Also... she’s an Aries. I married an Aries. I birthed an Aries. Sooo I clearly have a type.)

Shaina is a classically trained violinist with a career that’s anything but classical. She’s toured the world, played with artists like Leon Bridges, Lizzo, and Shawn Mendes, and performed at iconic venues like Carnegie Hall and the Super Bowl. She’s also the founder of multiple ensembles, a go-to contractor for major brands and events, and a true creative force in every sense of the word.

• How Shaina went from classical violinist to multi-genre violinista — and built a biz out of what lit her up. (15:00)
• Why rebranding her business meant going deep into her own identity and purpose. (10:00)
• How she approaches pricing, value, and negotiation as a gig-based artist (and why Bloomingdale’s doesn’t pay the same as Planned Parenthood). (31:30)
• What motherhood taught her about boundaries, business, and only saying yes to what’s really worth it. (44:00)
• The importance of improvisation, honoring your energy, and building a life that actually works for you — on and off stage. (57:00)

So yeah. Shaina knows her shit. She’s not just a wildly talented artist — she’s a brilliant, inspiring creative entrepreneur with so much wisdom to share.

If you’re someone who gigs, contracts, or pieces together your work in creative ways, this one’s especially for you!

• @shainaviolinista on Instagram
• shainaviolinista.com

• Hit Woman Honey – Shaina’s solo album
• Cosa Nostra Strings – her genre-defying ensemble
• The Let Them Theory by Mel Robbins