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The Workwomb Podcast
Abbi Miller
37 episodes
2 days ago
Where soul meets strategy and creative entrepreneurs like you up-level from solopreneur to CEO, transcending hustle culture, weaving wellness with work, leading with intuition, and running a biz that doesn't run you. Your host and Holistic Business Strategist, Abbi Miller, spills the tea on business strategies, productivity tips, business hacks, somatic practices for self-leadership, TMI personal stories, and more to help you run your dream biz on purpose, dodge burnout and get the good shit done. So grab your matcha, get comfy and let's dive in! Connect @ workwomb.com
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Entrepreneurship
Business
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All content for The Workwomb Podcast is the property of Abbi Miller and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Where soul meets strategy and creative entrepreneurs like you up-level from solopreneur to CEO, transcending hustle culture, weaving wellness with work, leading with intuition, and running a biz that doesn't run you. Your host and Holistic Business Strategist, Abbi Miller, spills the tea on business strategies, productivity tips, business hacks, somatic practices for self-leadership, TMI personal stories, and more to help you run your dream biz on purpose, dodge burnout and get the good shit done. So grab your matcha, get comfy and let's dive in! Connect @ workwomb.com
Show more...
Entrepreneurship
Business
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Ep 24 šŸ“– Contagious Biz, Virality and Why Things Catch On (Contagious by Jonah Berger Book Review)
The Workwomb Podcast
36 minutes 32 seconds
6 months ago
Ep 24 šŸ“– Contagious Biz, Virality and Why Things Catch On (Contagious by Jonah Berger Book Review)

Can you make something go viral? Let’s talk about it…

Today’s episode is a juicy book-club-meets-marketing-masterclass moment inspired by my latest read, Contagious by Jonah Berger. This one was originally for my Elevated Mastermind babes (yes, we have a book club because I'm obsessed with #AlwaysLearning), but the takeaways were too good not to share. Think: virality explained, minus the gimmicks, plus essential oils and metaphorical $100 steaks.

So if you’ve ever wondered why some ideas spread like wildfire and others fizzle out—and how to ethically, soulfully create something worth sharing—let’s dive in.

I’m riffing on:

  • What ā€œsocial currencyā€ really means and how to make your brand something people want to associate with. (7:58)
  • How triggers make your biz top of mind + tip of tongue. (18:21)
  • Why ā€œWhen people care, they shareā€ is your new marketing mantra. (28:33)
  • What public visibility has to do with virality (and how to make the intangible feel tangible). (37:20)
  • How to create actual practical value, not just more noise. (44:29)
  • Why stories are the Trojan horse of content that actually converts. (51:13)

From emotional storytelling to strategic brand partnerships, we’re unpacking Jonah's six steps that make things contagious and how to apply them without selling your soul to the algorithm.

This isn’t about going viral just for the likes. It’s about making your message matter, helping your people feel something, and showing up in a way that sticks.

Grab a cozy bevvy, crack open your notes app (or your fave pen and paper), and let’s goooo.

Mentioned In This Episode:
  • Contagious: Why Things Catch On by Jonah Berger
  • Ep 12 ✨ How to Go from $40k Months to $0k Months in 10 Easy Steps
  • Ep 4 🧠 The Four Types of Buyers and How to Speak to Them
  • The Elevated Mastermind Circle
Love this pod? Let us know for a chance to win a 1:1 session with me!

Every month, I’m giving away at least one FREE somatic strategy session valued at over $1,000 to a lucky reviewer. All you have to do is:

  • Leave a review sharing what you love about the pod!
  • Post a screenshot to your IG Story tagging me @workwomb to make sure I see it!

Your feedback helps amplify the podcast and share this work with more visionary women like you. So let’s keep the magic flowing—leave a review, and you could be diving into your own 1:1 session with me soon.

Chat with Abbi!
  • DM me on Instagram āž @workwomb (DM's are my love language!)
  • Drop me a line āž abbi@workwomb.com
Uplevel Your Biz Magic!
  • ⁠The Elevated Mastermind Circle⁠
  • ⁠Private Mentorship w/ Abbi⁠
  • ⁠Peek all at our programs⁠
  • ⁠Visit the Workwomb website
The Workwomb Podcast
Where soul meets strategy and creative entrepreneurs like you up-level from solopreneur to CEO, transcending hustle culture, weaving wellness with work, leading with intuition, and running a biz that doesn't run you. Your host and Holistic Business Strategist, Abbi Miller, spills the tea on business strategies, productivity tips, business hacks, somatic practices for self-leadership, TMI personal stories, and more to help you run your dream biz on purpose, dodge burnout and get the good shit done. So grab your matcha, get comfy and let's dive in! Connect @ workwomb.com