Cue the music 🎶... It’s the eye of the tiger, it’s the thrill of the hire...

This episode is for the recruiters, TA leaders, and talent strategists who are done whispering and ready to roar. Episode 17 kicks off with the power of Life Path 8—the executive path—and we’re talking about what it takes to hunt smart in today’s job market.We’re joined by Toby Rice, founder of SocialJobs.com, who breaks down how sponsored job ads on social platforms like Facebook, Instagram, and TikTok are shifting the hiring landscape—especially for hard-to-fill and high-volume roles.

The Worksties, Jennifer and Danielle get real about how employers can’t rely on organic reach anymore, why the algorithms are stacked against you, and how social recruiting is a muscle most companies haven’t trained. They unpack what’s working, what’s not, and how the landscape is evolving faster than most can keep up.

We also cover:

• The rise (and risk) of candidate-paid platforms like the trial Indeed is conducting in Canada and LinkedIn Premium.
• Why you should be leveraging paid social to compete.
• The truth about engagement algorithms, rage-bait, and the fall of free organic reach.
• Toby’s insights on what’s next in social recruiting—and why ignoring it will cost you.

If you’ve ever had a job req sit open for 60+ days or felt like your ad spend was falling into a black hole, this one’s for you.

Check out SocialJobs.com for smarter social hiring strategies.

New episodes every week.Listen. Follow. Share.

And if you’re in the trenches—keep your eye on the tiger.

Cue the music. Hold our drink. Let’s get into it. We’re about to say what you’re thinking…

This Episode is Sponsored by  ⁨@Socialjobs.com 

Music Inspiration: https://www.youtube.com/watch?v=btPJPFnesV4

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