In this After Hours edition of Worksties, Danielle and Jennifer cruise straight into the clout-heavy, bot-filled world of social media influencing…with the Top Gun theme playing faintly in the background.
"Bought the Followers, Lost the Plot" is our deep dive into the blurred lines between authentic influence and artificially inflated follower counts. From LinkedIn thought leaders to celebrity-endorsed, we're asking: who’s really influencing the talent conversation, and who’s just turning up the noise?
The Worksties explore what real engagement looks like in an era where anyone with money in their pocket can build a following. We unpack how companies (and recruiters) can cut through vanity metrics and find creators and platforms that actually move the hiring needle.
It’s a little spicy, a little skeptical, and all about strategy—because navigating today’s job market means understanding that influence isn’t just about numbers. It’s about real reach, real people, and real conversations that go beyond the comment section.
The talent space needs more truth and less polish—especially online.
Engagement is the currency of influence—follower count is just decoration.
Bots and fake followers still plague the influencer landscape.
Organic growth builds credibility; shortcuts build noise.
Celebrity endorsements can create more doubt than trust.
Real interactions drive brand connection—metrics should reflect that.
Businesses must evolve their approach to influencer marketing.
Thought leadership needs substance, not just formatting.
Building a community takes time—but it pays off.
Even negative engagement can signal reach—if handled well.
Brought to you by: SocialJobs.com – where smart recruiting actually connects with real people.
Cue the music. Hold our drink. Let’s get into it. We’re about to say what you’re thinking…
This Episode is Sponsored by Socialjobs.com
The Worksties email: theworksties@gmail.com Buy Us a Coffee! https://buymeacoffee.com/theworksties... Riverside Podcast Platform: https://www.riverside.fm/?utm_campaig.... Music from #Uppbeathttps://uppbeat.io/t/all-good-folks/c.... License code: XBVTFXDPGBGOXHPR #TheWorksties #talent #trending #talentacquisition #Recruiting #WorkStories #Staffing #Hiring #realtalk #recruiting #talentbranding #employerbrand #influencermarketing #socialrecruiting #futureofwork #worksties #afterhours #recruitmentmarketing #realconnection #talentstrategy
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Theme Music for This Episode: https://youtu.be/siwpn14IE7E?si=XSXGyEDgmJ9chq9c
