All content for The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow is the property of WorkHacker and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
6 minutes
1 month ago
The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI
Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at info@workhacker.com, or visit www.workhacker.com for more info.
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
