Is TikTok a fad that will pass? Or is it something that can help your business grow? Today, Tolu discusses how this social app, which was the leading app by downloads in 2021, might just be a great addition to your tools for business growth.

He shares some stats to help you decide if TikTok is the right fit for you and ways you can use it to your advantage. He also discusses what to do to set up your account, the dos and don’ts of increasing your number of followers, how to use the analytics provided by TikTok to drive business growth, and the type of content to create to increase engagement.

Finally, he weighs in on the hashtags or no hashtags debate. He also gives expert advice on using captions, trends, creating videos, making money from TikTok, and the best ways to engage there.