The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you. In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers. They unpack: The urgent workforce crisis in skilled trades and essential industriesWhy 72% of frontline employees don’t understand company ...
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The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you. In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers. They unpack: The urgent workforce crisis in skilled trades and essential industriesWhy 72% of frontline employees don’t understand company ...
The Operator Mindset: Elevating the CMO/CCO role with an owner's approach
The WordBirds Podcast with Chris Willis
34 minutes
4 months ago
The Operator Mindset: Elevating the CMO/CCO role with an owner's approach
Too many marketing and comms leaders are stuck proving their worth with outputs: Flashy dashboards Sexy slide decksThe call for ‘making it pretty' In this episode, Elliott Bundy and Becca Chambers lay out a better path: lead like an operator. We unpack what it means to own the business narrative, treat trust as a metric, and stop asking for a seat at the table—because you’re already in the room. Whether you're a CMO, CCO, or somewhere in between, this is a playbook for turning...
The WordBirds Podcast with Chris Willis
The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you. In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers. They unpack: The urgent workforce crisis in skilled trades and essential industriesWhy 72% of frontline employees don’t understand company ...
