The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you. In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers. They unpack: The urgent workforce crisis in skilled trades and essential industriesWhy 72% of frontline employees don’t understand company ...
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The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you. In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers. They unpack: The urgent workforce crisis in skilled trades and essential industriesWhy 72% of frontline employees don’t understand company ...
Surviving the Comms Crunch: Lessons in Strategic Positioning
The WordBirds Podcast with Chris Willis
29 minutes
9 months ago
Surviving the Comms Crunch: Lessons in Strategic Positioning
Why it matters: Communications professionals are struggling to keep their seats at the table in a challenging job market. Becca Chambers, a comms exec with a flair for straight talk, joins WordBirds to explore why comms teams are being cut and how they can shift from "cost center" to "business driver." Key takeaways: Post-pandemic priorities have deprioritized brand and engagement efforts.Communicators need to tie their work to outcomes, not outputs.Building alignment internally is critical t...
The WordBirds Podcast with Chris Willis
The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you. In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers. They unpack: The urgent workforce crisis in skilled trades and essential industriesWhy 72% of frontline employees don’t understand company ...
