Words can heal — but they can also hide. In this episode, we explore how euphemisms — polite or indirect expressions — are often used to soften, distort, or even erase uncomfortable truths. From “collateral damage” to “downsizing,” we look at how language shapes our emotional appraisal, influences our actions, and protects power. Drawing from the science of emotion — its five components of feeling, meaning-making, and bodily response — we see how euphemisms don’t just change words… they change reality. A must-listen for anyone who values honesty, clarity, and the courage to speak truth — gently, but directly.