Aarushi Sethi is working as a business head at Pollen (Zoom media). Pollen is the largest influencer marketing agency based in India. It has helped brands like Maybelline, Cred, Netflix, etc. to skyrocket their sales through influencer marketing. Aarushi has worked as a celebrity manager in some blockbusters Indian shows like Jhalak Dikhlaja and KBC. Apart from this, she has a rigorous experience of working with Foxymoron (Parent company of Pollen) to generate amazing insights from complex data. The CRED ad with Rahul Dravid came out so well under her leadership at Pollen. There is no other person who can explain influencer marketing better than her. 

Key Takeaways from this episode:

1. True essence of influencer marketing
2. Generating insights from data to find the right influencer
3. Influencer marketing landscape in India
4. An end message to young women

MUSIC CREDITS

Song: InRp - Daydream Music provided by Vlog No Copyright Music. Video Link: https://youtu.be/daGHzcnKRyU