Sam Shrager is the Head of Marketing at BCB group, which is the leading crypto-dedicated payment services provider, serving some of the industry’s largest clients including Bitstamp, Coinbase, Galaxy and Kraken.
Previously, Sam was part of the NKB Group that operates as a full-service investment bank focused on blockchain technology where Sam’s role was to build the profile and community for the main NKB brand.
Given Sam’s extensive experience as a marketer, in our today's talk we focused on digital marketing in the blockchain era. We spoke about what is changing in traditional digital advertising and what are the benefits that the blockchain technology could bring to advertising. We also touched on innovative projects that are aiming to evolve the space of digital marketing.
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You can get in touch with Sam on her LinkedIn
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You can find out more about BCB Group here
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