Isa is the Head of Marketing at Aave, an open source and non-custodial money market protocol to earn interest on deposits and borrow assets. She was studying Public Policy when she became interested in blockchain as a solution for social policy issues, and she later discovered Decentralized Finance and how blockchain can be used to build an open and equitable financial ecosystem. Isa previously co-founded a project that leveraged blockchain capabilities to authenticate and trade limited edition streetwear.
In our talks with Isa, we discussed the lending and borrowing processes within De-fi, who can get access to it, and how to approach choosing the right service within the space. We also discussed decentralisation as a whole, its advantages and disadvantages. We then reflected on the importance of marketing within the De-Fi space, where Isa shared some tips and common practices from her experience of marketing a De-Fi project. We concluded discussing the purposeful work within Blockchain where Isa shared her tips on finding your own purpose within the space.
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You can get in touch with Isa on her LinkedIn | Twitter
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You can find out more about Aave here
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