In today’s episode, we dive into the inspiring journey of Katerina Hayes, a community builder, entrepreneur, and resilience champion. Katerina shares her powerful story of overcoming setbacks, failures, and the lessons learned along the way as she embarks on a new chapter in her life.
Originally from Ukraine, Katerina moved to Glasgow in 2008, where she spent 17 years working in senior roles in the oil and gas industry, including offshore work. But six years ago, she left the corporate world behind to pursue her entrepreneurial dreams.
Katerina’s entrepreneurial journey includes creating a fermented foods company, Naked Kimchi, which became a well-known brand in Glasgow and Edinburgh’s restaurant scene. However, despite the success, the business had to close last year. Katerina discusses the challenges she faced with this venture, and how the experience shaped her approach to business and resilience. She emphasizes the importance of talking about failures and setbacks, as too often people shy away from these aspects of their journey.
In this episode, Katerina also opens up about her personal struggle with burnout. As a single mum of two, she pushed herself to the limit while building businesses—working late nights, missing time with her kids, and going beyond her own limits. She now understands the importance of balancing personal life and business and has turned these lessons into a solution: Be Brio, an AI-based app designed to help entrepreneurs and solopreneurs prevent burnout and save time. This app works as both a mindfulness coach and an accountability partner, helping users make better business decisions and automate tasks to free up valuable time.
Katerina’s story is a testament to the power of resilience, self-belief, and continuous growth. She has faced many obstacles, from business failures to personal challenges, yet she continues to push forward, inspiring others to do the same.
Tune in for insights on:
Overcoming business setbacks and failures
Building a successful community-driven business
Battling burnout and finding balance
The power of resilience and self-confidence
How AI can help entrepreneurs save time and make better decisions
Katerina’s journey is proof that no matter how many times you fall, you can always rise again stronger.
Follow Katerina Hayes:
LinkedIn: Katerina Hayes