The Women in Cannabusiness podcast is a platform dedicated to highlighting the stories of women who are breaking barriers and making significant contributions in the cannabis industry. Hosted by Olivia, a seasoned marketing professional and advocate for women in cannabis, the podcast delves into the journeys of female entrepreneurs, industry leaders, and innovators who are shaping the future of cannabis.
Each episode offers listeners a deep dive into the personal and professional experiences of our guests, covering topics such as entrepreneurship, overcoming industry stigma, and the unique challenges faced by women in a male-dominated space. Our mission is to inspire and empower women by showcasing that the cannabis industry is a viable and welcoming space, where skills from other industries are transferable, and the path to success is attainable.
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The Women in Cannabusiness podcast is a platform dedicated to highlighting the stories of women who are breaking barriers and making significant contributions in the cannabis industry. Hosted by Olivia, a seasoned marketing professional and advocate for women in cannabis, the podcast delves into the journeys of female entrepreneurs, industry leaders, and innovators who are shaping the future of cannabis.
Each episode offers listeners a deep dive into the personal and professional experiences of our guests, covering topics such as entrepreneurship, overcoming industry stigma, and the unique challenges faced by women in a male-dominated space. Our mission is to inspire and empower women by showcasing that the cannabis industry is a viable and welcoming space, where skills from other industries are transferable, and the path to success is attainable.
Beatrice Carranza: Breaking the Stigma and Representing Latina Culture in Cannabis
The Women in CannaBusiness Podcast
55 minutes 23 seconds
6 months ago
Beatrice Carranza: Breaking the Stigma and Representing Latina Culture in Cannabis
In this episode of Women in CannaBusiness, we’re joined by Beatrice Carranza, the founder of BACHAZ, a Latina-owned cannabis brand bringing the bold, authentic flavors of Mexican culture to the cannabis industry.
Beatrice’s journey from growing up as a teen mom in a border town to building a successful cannabis brand through the Social Equity Program is one of resilience, hard work, and passion. Her company, BACHAZ, stands out as the first cannabis brand in Colorado to offer bilingual packaging, making cannabis more accessible to Hispanic communities.
Beatrice shares her personal journey from selling Mexican candies as a child to creating infused candies that represent her culture and community. With each gummy handcrafted in small batches, BACHAZ brings bold flavors like tamarindo chamoy and chili flakes, a true taste of a Mexican fruit cup with a cannabis twist.
As a passionate advocate for social equity, Beatrice discusses the importance of representation and how she’s breaking the stigma around cannabis in Hispanic communities.
In this episode, Beatrice talks about:
Growing up in a border town and facing the stigma of cannabis in her community
The inspiration behind BACHAZ and her mission to serve and uplift her culture
Her journey from teen mom to Latina entrepreneur in the cannabis space
How she’s pushing for more opportunities for women and minorities in cannabis
Her hard-earned wisdom for other women looking to break into the industry
🎧 Tune in now on Spotify and Apple Podcasts to hear Beatrice’s story and learn how she's helping to shape the future of cannabis through representation and social equity.
Follow Beatrice and BACHAZ:
Instagram: @bachazgummies
LinkedIn: Beatrice Carranza
Facebook: Bachaz
Website: www.bachaz.com
A huge thank you to OCM Digital Marketing, our sponsor for Season 2, for supporting the Women in CannaBusiness Podcast!
The Women in CannaBusiness Podcast
The Women in Cannabusiness podcast is a platform dedicated to highlighting the stories of women who are breaking barriers and making significant contributions in the cannabis industry. Hosted by Olivia, a seasoned marketing professional and advocate for women in cannabis, the podcast delves into the journeys of female entrepreneurs, industry leaders, and innovators who are shaping the future of cannabis.
Each episode offers listeners a deep dive into the personal and professional experiences of our guests, covering topics such as entrepreneurship, overcoming industry stigma, and the unique challenges faced by women in a male-dominated space. Our mission is to inspire and empower women by showcasing that the cannabis industry is a viable and welcoming space, where skills from other industries are transferable, and the path to success is attainable.
